WordPress: The Best Solution for Your Business Website
Business owners worldwide are struggling to scale their business, mainly due to the spread of the COVID-19 pandemic. One of the best ways to surge your business forward is to strengthen your brand’s online presence with an attractive website.
Many business owners, such as yourself, are well aware of the need for a website, but you either don’t have the time or money to invest in one. The other issue is that you might already have a website, but you know deep down it isn’t nearly as great as it could – or should be.
WordPress is truly the best solution for your business site, no matter the size. Not only is this our opinion, but one shared by many. In fact, WordPress holds 62% of the market share for websites using CMS. Furthermore, more than 400 million people visit a WordPress website every month. Check out the benefits of WordPress for business below, and start scaling today.
The Benefits of Using WordPress for your Business
WordPress is Free
There’s the solution to your budgeting problems. WordPress is open-source software. This means that although there is a team of developers that are in charge of development, tens of thousands of people have contributed patches, suggested and created features, as well as fixed bugs – amongst other things.
If you’re looking to create a website, WordPress offers you the freedom and flexibility to build it any way you want. If you wish, you can always hire a designer to make your website shine, but there are free themes to choose from, so if you’re up for the work – you can do it for free.
It’s User Friendly
So, you’re fantastic at what you do, but when it comes to technology, you’re no Bill Gates? Not a problem. WordPress was designed for all users, from those with the most basic computing skills through to users who are proficient in tech applications and programming.
You can get your website up anywhere within a few hours to a couple of days. Just choose a theme, play around with the features, and you will have a brilliant business website up in no time.
Help is Always on Hand
One of the biggest highlights regarding WordPress is the massive developer community that you can reach out to. Online, you can find countless tutorials on how to download themes and how to use WordPress features.
These guides are completely free, so it just depends on how much time you have to devote to making your business website truly impressive. In addition to guides, you can count on videos, eBooks, and many other materials that will help you along the way.
One of the most effective ways to drive your business to the top of search engine results is to ensure you create quality content for your readers. The more blog content you can publish on your WordPress website, the more visible your business will become.
The thing about blogs is that you need to keep it regular, include long-tail keywords, images and, videos of your products or service. This is also one of the best ways to connect with customers and peers, hear their feedback, and, most importantly – build trust.
There is nothing worse than a slow and unresponsive website, other than maybe one that hasn’t been optimized for mobile phones. What a turn off.
No matter who your target audience is, you can bet they’re using their mobile devices to access your site. In fact, more people are turning away from using desktop computers in the interest of comfort and mobility.
According to CNBC, “Almost three quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.”
Due to all these reasons, it’s imperative that your website works well and looks great on all devices. Luckily, WordPress has that in the bag.
There are Thousands of Themes to Choose From
Yes, thousands of themes. Thousands of free themes and thousands of paid themes. The best news is that they’re all arranged to create an appealing graphic interface.
If you thought that WordPress is for small businesses only, think again. Some of the biggest players in the game are using WordPress on their sites. They include:
- The New Yorker
- BBC America
- The Official Star Wars Blog
- Sony Music
- Sweden’s Official Website
- MTV News
- Microsoft News Center
- The Walt Disney Company
- Facebook Newsroom
- The Rolling Stones
You Have Complete Control
If you want to create a business website, you will likely have regular updates from your blog, product descriptions, news, sales, new images, and other announcements or tweaks you wish to perform.
The great news is that there is no more waiting for your website designer to take care of those simple updates. This is because you have control of virtually every aspect of your site, so you will be able to take care of those updates efficiently.
There are Plenty of Plugins
Whether you’re worried about security or SEO, you can rely on WordPress plugins to take care of it. They’re pretty much like apps for WordPress and will scan your site for vulnerabilities or suggest how you can improve on it. The most popular WordPress plugins are Ninja Popups, Google Analytics, YoastSEO, and Wordfence security.
WordPress is the best solution for your business website; there is no question about it. Not only is it a user-friendly platform, but it also is a steal for those working with a tight budget.
WordPress is used for business sites around the world by millions – and for good reason. Target your market head-on and reap the benefits with WordPress today.
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