WooCommerce Product personalization – the Ultimate Guide 

WooCommerce provides many benefits to web store owners operating in foreign eCommerce markets. Every online store has its style of product representation but is everyone successful? 

Representing a product is not the only way to success because it requires a lot of tasks—for example, product promotion, SEO optimization, and product personalization. Product personalization plays a significant role in successfully presenting products to customers. This is because customers prefer a complete and proper representation of a product. With that, they also want to customize their product. 

When everything about a product and its presentation makes them want to buy it, they click the purchase button. Product customization possibilities are limited in WooCommerce stores. But to add more features such as checkbox, product variation, and more, there are plugins available.

In this article, we will represent some easily applicable ways of WooCommerce Product Personalization. Ultimately, you will learn why it is essential to include the product personalization option WooComemrce and how you can easily apply it to your store to increase sales. 

What is Product Personalization?

Any product customized to meet the needs or desires of the consumer is referred to as product personalization. It might be custom-made goods or designs/prints on pre-existing products utilizing an online product personalization extension.

When it comes to online shopping, customers visualize their version of product representation before buying. Personalization can be applied to any product, from napkins to vehicles, television, dresses, and the list. 

In WooCommerce, there are very few opportunities to enable the personalization option. But utilizing the perfect plugin, you can represent your products and offer customers customization options. 

Why WooCommerce Product Personalization is Popular 

Why are consumers prepared to pay extra or your offered price for identical products because it’s personalized? Currently, there are 5+ million WooCommerce stores out there. You must represent your products uniquely to win the competition in this vast marketplace. 

Customers are now sensible, and their affordability has increased. Moreover, their mentality is linked to a sense of ownership. They like to buy something that creates a feeling – “This is mine.” 

No matter what the product costs compared to many other stores, the personalization option creates an appeal to go for it. So, we can say product personalization significantly influences customers’ buying intentions because they get precisely the version of their preferred product. 

There are some different angles to it as well. With little effort, customers can get their products from any eCommerce platform they prefer. Also, WooCommerce stores are now updated with the latest market trends and technology, allowing them to provide them the most satisfactory service to the customers. 

So, customers can easily create their products while shopping online. Additionally, they are getting the option to use whatever design they choose while shopping. The ordering process is as simple as buying anything else on the internet. 

Some big gamers like Nike are now giving customized products to their customers, and the response has been overwhelmingly positive. As a result, it wouldn’t be incorrect to state that personalized product has become more popular with the expansion of eCommerce. 

Importance of WooCommerce Product personalization 

Customers Prefer Product Personalization 

Setting up a business relies heavily on client acceptance, and shoppers have received the concept of Personalization well.

Product personalization gives a product a human approach. If customers create it on their own, the finished product becomes more than simply a product; it becomes an emotion, whether they just do it for themselves or others.

Buyers adore the idea of Personalization. Thus it gives brands a great chance to succeed in the eCommerce industry.

Product Customization Creates Loyal Customers 

Customer loyalty became one of the most significant advantages of product personalization. So there is no better way to earn customers’ loyalty than to give them complete control over the product’s design. Customer satisfaction is a factor in bringing that trust.

Product personalization, in addition to consumer loyalty, boosts brand image. If you give your clients a lot of alternatives for Personalization, they’ll be more drawn to your brand and choose it over your opponents for future orders.

Product personalization creates a bond between the customers and the brand and significantly boosts customer engagement.

Improve Your WooCommerce Sales 

Proceeding onto the benefits of Personalization, one of the most important is that it boosts WooCommerce sales. At the end of the day, the amount of sales is all that counts. Sales aren’t heading anywhere if you’ve built dedicated followers for your company.

Customers will spend more for a personalized product since they regard it as more than simply a product; it is something personal to them. I can back this up with Deloitte research claiming that one out of every five shoppers would be willing to spend 20% more on an exclusive item.

According to Invesp, 59 percent of marketers see a positive return on investment after providing product customization.

On the other hand, you may have transferred your product information to marketing channels via the WooCommerce product feed. But all that effort of creating and transferring product info via the product feed plugin will go in vain if you are not applying WooCommerce Product personalization. 

Product personalization also supports word-of-mouth advertising since if consumers are completely delighted with your offerings, they will most likely tell others about it. You should assume a greater score in your overall sales if you do it this way.

Understand Your Customer’s Behavior 

A tailored purchase provides a much more comprehensive evaluation of your customer’s tastes, preferences, and senses than a standard purchase, which adds to the benefits of product customization.

Invesp has compiled some statistics that show:

• 53 percent of online buyers view businesses that provide product personalization as helpful.
• A retailer that delivers personalized suggestions is far more likely to attract 45 % of consumers.

Customers find the online buying journey more appealing as product personalization becomes more widespread. As a result, now is an excellent time to start offering product modification options and expanding your business.

Employing a Cost-Effective Approach 

Due to the apparent expensive cost of practical product customization tools, many firms are hesitant to implement the functionality of personalized items in their shop. However, this is not the case. Setting up an eCommerce store is similar to setting up a tailored product store.

Furthermore, you don’t need a large inventory to personalize the products. You just have to offer a canvas to your customers where they will portray their product version. Also, if you can provide them with something worthwhile, they will eagerly pay more. So, it’s cost-effective to boost your WooCommerce store’s profitability. 

What role do WooCommerce Product Addons play?

WooCommerce product addon plugins allow you to provide broad customizing choices to your clients. Most of these plugins sync nicely with WooCommerce products that are basic and changeable. With a smooth interface with subscription and booking plugins, you’ll be able to create a multi-level shop strategy in no time.

Customers can choose customized print options on a t-shirt (variable product). You may also allow consumers to select extra beds or meals when reserving a room. Overall, it allows for much personalization and better client interaction. Let’s take a look at some top plugins for WooCommerce product customizations.

WooCommerce Extension

This plugin will assist you in providing product customization choices. The WooCommerce Product Add-ons plugin includes:

• Checkboxes
• Dropdowns
• Text areas 
• Radio buttons
• Input boxes and more

You may quickly solicit consumer feedback on any product which requires it. For example, carvings on jewelry, personalized notes in gift boxes, and additional services in a booking are all simple.

Though this plugin does not provide you with conditional logic, you may check out the next one we’re talking about if you want to offer numerous add-on options based on what clients prefer.

Gravity Forms Product Add-ons

You should buy WooCommerce’s Gravity Forms Product Add-ons plugin if you wish to give a sophisticated product setup to your consumers. For your items, you may construct several forms with- 

• User input product prices
• Conditional logic 
• Pricing Field 
• Submit Buttons 

By monitoring the products that include the Gravity Form, the plugin ensures that there are no repetitions in the basket. Furthermore, you will have complete control over your store’s pricing representations. It will, however, only function if you have Gravity Forms installed in your WooCommerce store.

WooCommerce Product Add-Ons Ultimate

The WooCommerce Product Add-Ons Ultimate plugin allows users to add additional fields to their items. It gives you the following features: 

• Check Boxes
• File Uploads
• Edit your price
• Number Inputs
• Text inputs 
• Drop-down selection 

You can add additional fields to both primary and variable products. Also, assign prices to each field, and the overall product price is auto-determined. The plugin is ideal for 

• Adding personalized messages
• Dedications or mentioning 
• Greeting Cards
• Gift Wrapping and many more 

Some fields will give you more choices. Text fields, for example, allow you to choose a minimum and the maximum number of characters and whether or not to begin charging per character. You may also indicate if fields are mandatory and, if desired, give descriptions to them. WooCommerce Product Add-Ons Ultimate is compatible with all WooCommerce themes.

YITH Product Addons

With the YITH Product Addons plugin, personalizing the product is a breeze. It accepts client input via a text field, checkboxes, or radio buttons that have been pre-configured. You may add more options to all of your store’s items or just particular categories or individual products. 

It also supports conditional logic, which allows you to establish a drop-down option for consumers who select the associated choice. It also assists in raising the price based on any extra options picked by the clients.

This extension has a considerable degree of popularity in WooCommerce circles, with over 3000 current installations. However, at the time of writing, it appears that the plugin isn’t updated regularly. It’s essential to give it a complete test run before using it. You might also try the premium version of this fantastic plugin.

Final Thoughts 

WooCommerce Product personalization gives eCommerce shop owners a lot of flexibility, particularly those using the WooCommerce plugin. Personalized merchandise is becoming increasingly popular, according to surveys. 

The moment has come to take advantage of product personalization’s revolutionary praxis. Simple gift wrapping and handwritten notes with your items are a perfect way to begin with. If you have youth as your client base, temporary Personalization like stickers and skins for devices can be a good idea. 

Author Bio Atanu Das   

Atanu Das is a professional content writer who is actively writing SEO-optimized content. For the last four years, he has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics. He works as a content writer at Webappick – a giant WordPress Plugin development company.