How to do a comprehensive WordPress SEO Audit in Just 30 Minutes 

A proper SEO strategy can quickly gain momentum for any type of online business. Succeeding online requires not neglecting sales at any cost. Almost 65% of marketers say their main focus is always SEO for inbound marketing.

The best way to achieve this is through an SEO audit. This procedure offers the best insight into your online website, overall traffic, and individual pages. Enhancing performance with an SEO audit is more accessible as it allows websites to rank better in search engines.

In 7 simple steps, you can quickly learn how to conduct a free WordPress SEO audit in 30 minutes.

1. Keyword Check 

The first thing to tick off in the SEO audit checklist for eCommerce development companies is to seek out the top significant terms of the concerned prospect’s business in their target city. This will allow you to learn about the present position and rankings in the search engines. If the results are organic, the business is more suitable for an organic SEO campaign instead of a local campaign.

One of the best tips for running an SEO audit for my website is using an incognito browser. The location must be set to the business’s own city to attain results that are precisely representative of the current rankings. It must not be biased towards the Google+ account and preceding browsing history.

Moving forward with a free SEO audit in 30 minutes calls for assessing whether the business has a “local intent” or not. Organic campaigns can essentially gain from local SEO, but the implementation & the emphasis of the campaigns can differ to a large extent. This is the space where you will know whether the prospect is correct to fit for your respective services or not.

2. Use Google & search for business

Search the city and name of the business in Google and check whether the link to the Google+ page displays results. In this compression SEO audit procedure, if no results are displayed, it might be because there is no listing, Google is not associating their website properly with the listing, the listing is in the old style, or there might be a penalty preventing the listing from being displayed.

You can access the listing by going to Google+ Local and completing the direct search. The listing might comprise multiple account owners, be unclaimed, receive some kind of penalty, etc. Discussing this point on a call is important.

3. Reviewing the company website

User experience is very important in terms of better ranking in Google. The first priority of website developers is to increase user experience. Reviewing the company website will offer you clarity about the stage in which the client is present in the context of the local SEO funnel. This will help you understand what their campaign needs to take, whether they require a few minor updates or an entire overhaul, etc.

1. How much would you like to rate the homepage content? Are the keywords spammy or stuffed?
2. Are there particular content pages allocated for the company’s products or services? Whether the content is informative or spammy?
3. Does the title tag of the homepage include location, keywords & brand?
4. Are the Name, address, and phone number in the header or footer? Has it been correctly Schema marked?
5. Anything to say about the structure of the website?
6. Whether the website has a blog or not? Is the blog active?
7. Does the website list all their social networks?
8. Whether the website is built it WordPress or not

4. Social Review

Prior to submitting the on-page audit report, it is important to check the social channels to analyze their performance.

1. Which are the networks they work with?
2. Which networks are missing but should be there?
3. How active are the networks?
4. Do the networks consist of engaged followers?

5. Backlink Health

A backlink audit report can only be fabricated when you evaluate the health of the present backlink profile.

1. Assess their backlinks
2. What is the total backlink count?
3. Recoding the amount of linking root domains
4. Does the anchor text include commercial terms, or does it seem natural?
5. Glancing at referring domains is essential, too. Check the link-building pattern (visiting a few websites), paid links, blog comments, or link directories.

6. Citation Analysis

The correct SEO on-page technical audit report calls for analyzing the citations. This is vital as it has a direct impact on local rankings. A clear-cut citation profile, precise listings, and no duplicates are significant. Many local citation finders can be used to run the prospect’s main phone number or other numbers listed on their website and even their Google+ page. The search results will tell you which citations they carry and whether they are listed on essential websites.

7. Check the off-site SEO

SEO success largely depends on backlinks. This is the best way to tell Google that your website page is relevant and valuable for other users. Off-page audit reports are vital, and you must know that crawlers do not just look for hyperlinks in off-site search engine optimization. Your website can also be crawled for brand mentions. It is of utmost importance that you must focus on both off-page and on-page SEO.

SEO audit and its key elements

If you are set to perform an ultimate SEO audit, learning about the three key factors is essential.

• Outside references & link quality
• Back-end factors like indexing & hosting
• Front-end factors like keywords, metadata, content, etc

Many times, you won’t find the time to address every pain point. However, the portion that your incoming audience sees is the most vital part of the website’s SEO. But it will not happen if the website is not mobile-friendly. As the mobile-first index algorithm has been introduced, you need to ensure that you understand correctly how the website performs on smartphones to guarantee proper ranking on SERPs.

Head start on the various campaigns

A free SEO audit in 30 minutes not only offers you a robust apprehension of the kind of assistance a particular business needs with the local SEO and gives you an insight into the work that will be included in the campaign. You can also tell whether or not the client is ahead of receiving any help from you. However, once you have associated with the client, conducting an exhaustive SEO audit for my website is always recommended rather than a 30-minute audit. But it does help kick-start any campaign, establish trust from the very first call, etc. Do you want to know what to include in the pre-sales call check? If so, contact us & our expert SEO auditors will work closely with you to make the SEO rankings take off.