How to Improve the Web Presence of Your WordPress Site?
Do you have millions of people scouring your WordPress website daily? There are more than 4.5 billion people online, most of whom are looking for information. That’s more than half of the world’s population.
They search for things like product reviews, recommendations, articles, and websites to solve their problems.
Now that you know how many people use the internet regularly, you can make it suit your business needs. By changing a few elements of your web presence strategy, you can improve the web presence of your WordPress site.
Tips on How to Improve the Web Presence of Your WordPress Site
#1 Cater to Your Customer
Your WordPress website is essentially all about what you can do for your target audience. This is where customers or clients can get in contact with you and get information about your products or services.
A great website should answer questions like what you do and why your customer should trust you on your homepage. It takes the user just a few seconds to decide whether they will remain on your site or go to a competitor – so make it count.
Your “About” page is another opportunity to build trust with your audience. Reinforce what you do, who you are, and outline why you’re unique.
Make sure to include a “Contact” page on your WordPress website. Here you should clearly display all the ways in which your customer can reach you. Include information such as your address, phone number, and email address, as well as socials. Another tup is to include a Google Map which directs the customer right to your door.
#2 Create Value With a Blog
Blogs are excellent marketing tools that add excellent value to your WordPress website. It gives customers valuable information and also shows that you are an authority in your chosen field.
Publish regular blogs once a week and show customers and search engines that you’re active and staying on top of trends.
#3 Get Social
Use popular social media platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube to your advantage. Post relevant content that will attract your audience, and don’t be afraid to engage with them. Not only will you make the reader you’re connecting with pleased, you will show other potential users that you care about your customer.
By answering questions and replying to users, you are giving them your time and showing respect for theirs. Thank them for their queries, and don’t forget to tag them, so they get a notification.
#4 Be a Good Guest
You should also consider guest-posting on other websites as part of your web presence strategy. This will expose you to new audiences and also ensure a significant increase in your own website traffic. These new users will then convert to regular visitors and possibly transition into clients.
Furthermore, don’t forget to get involved in forums and message boards online. This is more of a long game, but you will slowly build a reputation for yourself as an expert in your field.
#5 Think About SEO
When producing new content for your WordPress website, you should always use SEO for web presence optimization. Users tend to search for common phrases that are in line with their questions, so it’s always good to include those phrases within your content.
Answer their questions but never oversaturate your website with SEO keywords, as Google and other search engines will recognize this, and you might see a drop in your rankings.
Other things that will improve your SEO includes great images, meta descriptions, and videos. You can use external links as well as links to your other relevant content to increase your position online.
#6 Make it Mobile Friendly
Did you know that Google penalizes websites that aren’t accessible to mobile devices? One of the best web presence solutions is to optimize your website for cell phones and tablets. Mobile traffic has gone up 222% in the past seven years, with more people than half of all traffic coming from mobile phones.
This is why you need to verify that your website can easily be accessed by mobile phones and tablets. Things to think about include:
- Whether the resources load
- If the plugins are compatible
- The size of the text
- Whether the content is wider than the mobile device
If you’re unsure whether your site is optimized for mobile devices, you can always check out Google’s mobile-friendly test. This is an excellent tool for web presence optimization as it shows you the page loading issues that might stop users from having the ideal experience on your site.
Improving the online presence of your WordPress site is crucial to the success of your site. It will ensure positive effects, both in the short term as well as the long run. When planning out your web presence strategy, you need to think about your product or service from your customer’s point of view. Who are they, what do they need, and how does your business make their life easier?
Answer these questions on your homepage quickly as you only have a few seconds to make a great first impression. From there, you can add value by introducing a regular blog, connect with customers on social media platforms, and expand your reach via guest blogs.
Don’t forget to optimize your WordPress site for mobile devices and always think about SEO keywords and phrases which might attract your target audience. Now that you know how to improve the web presence of your WordPress site, what are you waiting for?
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