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29 Feb 2024

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How to Add Google Analytics to WordPress

How to Add Google Analytics to WordPress 

So, you have a WordPress site set up but aren’t sure where to go from there? Every successful online business has an excellent marketing strategy in place. To get one off the ground, you will need detailed data regarding the visitors landing on your site. From there, you can easily customize your marketing campaign to attract potential and retain visitors.

Google Analytics is widely recognized for being a fantastic tool in tracking visitor trends and analyzing traffic sources. It allows you to see detailed insights such as who visits your website, time spent on pages, traffic origin, and, very importantly, bounce rates.

How to Add Google Analytics to WordPress

You will need to integrate Google Analytics with your WordPress website. For this, it is necessary to have a Google Analytics account and also the tracking code. Follow these steps, and you will quickly be on your way to analyzing your website’s traffic.

Step 1

Head over to the Google Analytics homepage. There, click on the Sign-in button located at the top of the page. Select Google Analytics. 

You will then be redirected to the Login page, where you will need to enter your Google email address. If this is something you don’t have, click on the Create Account button. It will only take a few short minutes to create.

Follow the prompts to Sign In, and then click on the Sign-Up button to create a Google Analytics account. For this, you will need to complete the following information:

  • Account Name
  • website Name
  • website URL
  • Industry Category
  • Reporting Time Zone

As soon as you have entered all the necessary details, you can click on the Get Tracking ID button. On the following page, you will be asked to accept the Terms of Service. Click on, I Accept.

Congratulations! You have officially created a Google Analytics account. Found on the next page will be a tracking code of Google Analytics Universal. 

This JavaScript code is fantastic as it corresponds to all websites. Only the ID tracking code will be unique. That will also be located on the same page and starts with UA. That stands for Universal Analytics. 

Step 2

Now you’ve gotten to the point where you need to insert your Google Analytics code into WordPress. There are several ways that you can go about doing this, but one of the easiest is using the WordPress plugin, Analytics Code. 

With this plugin, you will be able to automatically enter your Universal Analytics tracking code as soon as you enter your tracking ID.

Check out the following steps to show you how to install the Google Analytics plugin and enter the tracking ID.

Log into your WordPress Dashboard and hit the install plugin for Google Analytics. As soon as the process is over and you have installed it, you should head over to the Settings section. From there, you can click on Google Analytics Code.

There you will need to paste your code and hit the Save button. Once you have inserted your tracking code, that should be it. However, you need to know that it can take anywhere from 12 – 24 hours for Google Analytics to refresh and update its systems and display your initial results. After that time has passed, you will see visitor statistics under the Google Analytics tab.

Final word

One of the biggest mysteries of an online business owner is determining what your customers want from you. This includes what they want from your service, but also your website. 

As soon as you have this question answered and their needs met, you will be able to retain them on your site for longer, making it more likely that they will take the action you desire.

One of the best ways to do this for your WordPress website is to install and take advantage of Google Analytics. This plugin will determine user behavior, analyze high access times, create customer reports, custom alerts, and much more – all for free. 

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