If there is one thing you need to know about owning an online store, it’s this – user experience is everything. In fact, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. On top of that, more than half will abandon a site they dislike and will never return if they dislike the overall aesthetic.
So, what does this mean for you as an online shop owner? First impressions are crucial to your e-commerce success. Keep reading and find amazing WordPress themes for your e-commerce website, and take the digital world by storm.
Best WordPress themes 2020
#1 Idyllic
Idyllic is one of the best free WordPress themes in 2020 because it displays your products effectively and beautifully. There are an infinite amount of color options to choose from as well as different page layouts. You have all the freedom you need to match your site to your brand.
With a user-friendly theme, your shopping functionalities will be simple across all devices. You can choose from the free or pro version, but don’t worry, the free version has a ton of features that will make your e-commerce site stand out from the crowd.
Here are some highlights that make Idyllic an excellent WordPress theme for any e-commerce site:
- Responsive design
- Variety of page layouts
- Social media integration
- WooCommerce compatibility
- SEO-friendly
- Support within 24 hours
- Quick bug fixes
#2 Storefront
Another user-friendly WordPress theme, Storefront, is popular amongst online business owners as it was developed and designed by WooCommerce developers. Knowing what your customer wants is crucial and attracting customers with fully localized content is a breeze with Storefront.
Major Storefront features include:
- Multiple widget regions
- Seamless WooCommerce integration
- Customizable and responsive layout
- Enhanced SEO capabilities
- Flexible grid system
- Options to display product categories on your home page
#3 Hestia
This one-page theme has a clean and minimalistic design that is laser-focused on speed and performance. This is hugely important, as one of the most significant factors driving away potential customers is a slow or unresponsive website.
There is full control within the live customizer, as well as the ability to customize your posts and pages. It’s also SEO friendly and comes with an optimized source code that helps Google find your site quickly. If you’re a beginner, the great news is that this free WordPress theme comes with ready-made sites where you can just add your content.
Standard Hestia features include:
- Speed optimization
- Mega menu
- Live customizer
- Video tutorials
- Page builder
- Translation ready
#4 Meridian One Plus
If you shudder at the thought of coding, Meridian One Plus is a great solution to your WordPress theme problems. In addition to being simple to use, this aesthetically pleasing one-page theme allows you full control over the design elements of your site.
Beginners will adapt quickly with its drag and drop function, and you can customize your homepage sections to show products, pricing labels, and projects. A mobile-friendly WordPress theme, Meridian One Plus also enables you to preview how each post or page will look on smartphones and tablets.
Here are more Meridian One Plus features we love:
- Compatible with SEO plugins like Yoast
- Various pricing packages to choose from
- 7-day money-back guarantee on all plans
- Simple to use
- Responsive design
- Compatible with all devices
#5 Astra
Asta is a lightweight option that is used on more than one million websites. The great thing about this theme is that you can customize everything on your site, right down to the smallest detail, without having to write a single line of code.
Grid settings allow you to showcase your products in a grid layout, with header, footer, sidebar, and typography options as well. The free version of Astra has integration with WooCommerce. Still, Astra Pro affords you things like quick view options for products, gallery options for images, sales bubble style options, and a dropdown card to show users the products that have been added to their carts.
Astra benefits include:
- Infinite scroll
- Off-canvas sidebar
- Widget optimized
- Dedicated sidebars
- Conversion ready checkout options
- Pre-built starter templates
#6 Divi
When it comes to e-commerce themes for WordPress, Divi is known for its versatility and flexibility. There are over 800 pre-made website layouts that can get you up and selling quickly. Many of the updates can be made without any coding involved.
The cool thing about Divi is that you can work on the front-end, which is ideal for saving time. Compatible with WooCommerce, this drag and drop theme has multiple modules meaning you have greater control over your product pages, listings, and shopping carts.
Things worth mentioning about Divi:
- Annual and lifetime subscription plans available
- Round the clock support available via instant chat or email
- Custom meta titles and descriptions
- Automatically minimizes CSS and JavaScript
- Compatible with the latest version of WooCommerce
- Works across all devices
Final Word
Before you choose the best e-commerce WordPress theme for your website, you need to consider what you need in terms of website customization. Do you need a “Sale” section front and center on your home page or maybe a carousel that will really show off your products?
Make sure that the theme you choose has these options for you, but most of all, ensure that the theme you choose is responsive. From your customer’s point of view, there is nothing worse than an online store that takes forever to load.
Many of the amazing WordPress themes mentioned here come with pre-made templates that are both visually pleasing and easy to use. All you need to do now is choose one and get started.